The Greatest Sociolgical Study of All-Time?

Seriously why did no one point out the blog that this book is based-on to me earlier? Talk about a masterpiece! I actually stumbled upon the book at Borders in the "Humor" section today. Though after leafing through it I concluded that it belonged more properly in the "Sociology" section since this phenomenon is unfortunately all-too real. Yes folks the joke is truly on us. And yes I just threw up on my keyboard.